The Online Experience

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The Online Experience

Written by Phil Warburton Monday, 28 January 2008 10:00

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I thought I would start blogging news items coming out of the web community that are of interest to me. These new items will look to relate to how the online experience can effect consumer decisions. This first one relates to the buying of vehicles. Research shows that customers buying new cars are influenced as much by their experience online as when taking a vehicle for a test drive. I believe this is relevant in all consumer decisions. Many businesses unfortunately still aren't placing much importance on the online experience they provide to their customers and what value this can provide to their business.

Written on Monday, 28 January 2008 10:00 by Phil Warburton

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